Innovation at Google

Patrick Copeland is Senior Engineering Director at Google, he created and leads the Engineering Productivity Group. In this QCon keynote, he describes the eXtreme innovation approach, based on some consistent facts, he calls "innovation odds":

  • X% of all new Y fail… even if they are very well implemented
  • so you have better "build the right it" than "build it right"

And much more… especially an amazing demonstration that any idea is worth nothing.

After watching this keynote, head-titles such as 90% of Tech Startups Fail will appear perfectly mundane to you!

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