Innovation versus Creativity
They’re synonyms. But companies shut their creatives up in a room together. And then ask the rest of the company to innovate.
This rarely works. Creativity can’t be bottled. Only guided gently in the right direction.
One quote that sums it up neatly, from a speech by John Emmerling: "Innovation is creativity with a job to do."
(Creativity is innovation when it’s off the clock.)
Text and cartoon by @gapingvoidart
