Archive for the ‘English’ Category

Without you!

Monday, September 12th, 2022

Even through impenetrable darkness Ukraine and the civilized world see these acts of terrorism clearly.
Deliberate, cynical missile strikes on civilian critical infrastructure. No military targets. The Kharkiv and Donetsk regions are without power. In Zaporizhia, Dnipropetrovsk, and Sumy there are issues with food supply.

Do you still believe that we are one people?
Do you still think that you can frighten, crush, and bend us into submission?
You really understand nothing?
You don’t realize who we are? What we are for? What we are about?

Read my lips:
No gas or no you? No you.
No lights or no you? No you.
No water or no you? No you.
No food or no you? No you.
Cold, hunger, darkness, and thirst – for us these are less frightening and less deadly than your friendship and brotherhood.

But history will arrange everything.

And we will have gas, electricity, water, and food – and we won’t have you.

Ukrainian president Volodymyr Zelensky

40 Useful Concepts You Should Know

Saturday, February 12th, 2022

Twitter thread by Gurwinder (@G_S_Bhogal):

1. Social Proof:

When unsure how to act, people copy others, outsourcing their decisions. When Sylvan Goldman invented shopping trolleys, people didn’t want to use them because they seemed silly. So Goldman paid actors to use trolleys in his stores, and everyone quickly followed.

2. Twyman’s Law:

The more notable the data, the more likely it’s wrong. This is because errors and data manipulation are far more common than genuine notable (i.e. surprising) results.

Conversely, the more boring the data, the more trustworthy.

3. Spotlight Effect:

We often get the anxious feeling that our every move is being scrutinized by others. The truth is, no one is paying as much attention to you as you are. People are too concerned with how they appear to others to care much about how you appear to them.

4. Relative Privation:

An all-too-common fallacy where people dismiss a concern because something else is worse.

"How can you talk about X when Y is happening?"

By this logic, how can anyone ever talk about anything other than literally the single worst thing in the universe?

5. Expectation Effect:

What you see is influenced by what you expect to see. In one example, researchers Peter & Susanne Brugger showed people this picture. In October, most people saw a duck. During Easter, most people saw a bunny.

h/t: @d_a_robson

6. Shirky Principle:

Institutions will try to preserve the problem to which they are the solution. It’s the best way to ensure their survival and growth. Examples include planned obsolescence and the various “industrial complexes” (military, prison, pharmaceutical, etc).

7. Gibson’s Law:

"For every PhD, there is an equal and opposite PhD."

In matters of law & policy, anyone can find a subject-matter expert who supports their view, because having a PhD doesn’t necessarily make someone right, it often just makes them more skilled at being wrong.

8. Noise Bottlenecks:

Consuming online content makes us feel like we’re learning, but 90% of the content is useless junk: small talk, clickbait, marketing. We’re filling our heads with noise, which is drowning out signal. As such, we feel we’re getting smarter as we get stupider.

9. Belief Perseverance:

Our opinions are like bricks in masonry; each supports & is supported by others. Changing a belief means tearing down all beliefs atop it. Such demolition is hard to bear (easier to live with a skewed building) so people will rarely let that 1 brick budge.

10. Proteus Effect:

In virtual spaces, people become like their avatars. For instance, using a "sexy" avatar tends to make a person more flirtatious. This suggests people’s personalities are largely a performance choreographed to social expectations.

11. Narrative-Market Fit:

News & commentary are products, so they follow market pressures. The more a story fits a fashion or meets a strong consumer demand, the more likely it has been crafted purely for audience engagement, and the less you should trust it.

h/t: @david_perell

12. Fredkin’s Paradox:

The more similar two choices seem, the less the decision should matter, yet the harder it is to choose between them. As a result, we often spend the most time on the decisions that matter least.

13. Cunningham’s Law:

The best way to get the right answer on the internet is not to ask a question, but to post the wrong answer, because people online are more interested in criticizing people than helping them.

14. Audience Capture:

Many influencers make their name by attacking cultural foes. Their growing audience demands ever more attacks, so, like Aztec priests trying to keep the rain flowing, they get trapped in a cycle of offering blood sacrifices to appease unseen entities.

15. Burying The Lede:

If a journalist wants to downplay the most important aspect of a story, they’ll bury it at the bottom of their article and mention it as briefly as possible. They’ll also reframe their headline and narrative to emphasize other aspects, like so:

16. Ben Franklin Effect:

Getting someone who dislikes you to do you a favor can get them to like you, as people’s identities are a story they tell themselves, and if they’re kind to you they need to square their actions with their identity, so they tell themselves they like you.

17. Mismatch Theory:

Moths evolved to navigate by the moon, a good strategy until the invention of electric lamps, which now lead them astray. Equally, humans evolved to be tribal, a good strategy until the Digital Age, where it now leads us to act like polarized goons online.

18. Agent Detection:

For aeons, it was safer to presume an unusual arrangement was designed by an intelligence than that it was natural. This helped us avoid traps. The result is that we’ve evolved to presume anything unusual is designed. Hence creationism & conspiracy theories.

19. Problem Selling:

Problem-solvers take an issue and break it down into small solvable chunks. Problem-sellers (e.g. politicians, the press) do the opposite: bundling many small issues into one big problem that looks insurmountable and terrifying.

h/t: @BoyanSlat

20. Hyperbolic Discounting:

Just as objects far away seem smaller, so do things far into our future. As a result, we are inclined to choose immediate rewards over future ones, even when these immediate rewards are much smaller. To overcome this bias, use @naval’s Compass:

If you can’t decide between two choices, take the path that’s more difficult/painful in the short term. This is because the brain tends to exaggerate the impact of short term pain while downplaying that of long term pain.

21. Generation Effect:

The best way to understand a topic is not to read about it, but write about it. The act of explaining something helps one to connect the dots and commit them to memory far better than the passive act of reading. (One reason I make these megathreads!)

22. Guerrilla Information War:

Conquerors once expanded territory by seizing land, but with the Digital Age it became more efficient to expand virtually by seizing minds. World War III is already happening, but it’s being fought not for land but for clout.

23. Extended Cognition:

Our eyes are no longer our eyes. They’ve been reduced to optic nerves relaying what’s seen by our new sense organs: phones & computers. We now see much more, but by extending our nervous systems outside ourselves, we’ve exposed them to a vulturous world.

24. 48-Hour Rule:

Our minds are in constant flux, and our stated opinions are often just flickers of untamed inspiration that we’d disown upon reflection. So, what if we had a 48 hour grace period to reflect on and retract our words before we were judged?

h/t: @ScottAdamsSays

25. Irony:

On reflection, I no longer think this is a workable plan:

Our minds are in constant flux, and our stated opinions are often just flickers of untamed inspiration that we’d disown upon reflection. So, what if we had a 48 hour grace period to reflect on and retract our words before we were judged?

26. Curse of Dimensionality:

The more detailed you make your data, the less insightful it becomes. Adding just 1 extra parameter to a graph causes the graph’s volume to expand exponentially, dispersing the contained datapoints and negating meaningful associations between them.

27. Reactive Devaluation:

We judge a message by the messenger. In 2002, researchers Moaz et al showed Israelis a Palestine peace plan. When told it was authored by Palestinians, the participants rated it as far less fair than when told it was authored by the Israeli government.

28. Van Restorff Effect:

Things that stand out are more likely to be remembered. As such, news stories that are most unrepresentative of reality tend to be our most persistent representations of reality.

29. Trait Ascription Bias:

We tend to view ourselves as having a fluid personality that adapts to the environment, while viewing others as having fixed personalities. "I acted unreasonably because I was under pressure. He acted unreasonably because that’s just who he is."

30. Wittgenstein’s Ruler

The less you know of the measurer compared to the thing being measured, the less the measure measures the measured and the more it measures the measurer. E.g. if a stranger says most people are leftist, this is a better indicator the stranger is rightist.

31. Via Negativa:

We have a better understanding of what is not than of what is, e.g. we don’t know if studying will make us an expert, but we do know not studying won’t. Therefore, when in doubt, base decisions on avoiding what you should not do instead of doing what you should.

32. Misinformation Effect:

New info affects old memories. Researchers Loftus & Palmer showed people car crash footage, then asked how fast the cars were going when they smashed/collided/bumped/hit/contacted. The estimations depended on the specific verb used in the question:

33. The Fisher Protocol:

Leaders are often detached from the consequences of their decisions. Roger Fisher suggested implanting the country’s nuclear codes into a volunteer. To launch nukes, the President would have to personally kill the volunteer and thereby confront reality.

34. Ideograph:

Tyrants gain and maintain power by claiming to represent a higher authority: God, Nation, Justice, the People. These are intangible abstracts, to which any requirement can be attributed, authorizing the tyrant to do as he pleases. (see also: Glittering Generality)

35. Antiroutine:

To create original output, consume unusual input. Avoid trending videos, NYT bestsellers, widely cited papers. Instead. read ignored texts, plumb the past for forgotten ideas. Step outside the zeitgeist so you can see it with fresh eyes.

h/t: @mmay3r

36. Nocebo Effect:

Harmless substances can make people feel ill if they *think* the substance is harmful. According to a recent meta-analysis, most adverse effects of Covid jabs are not caused by the vaccine but by fear of the vaccine!

37. Gaslighting:

The most misused word. It’s not simply lying, it’s trying to make someone doubt their sanity, like in the film Gaslight.

E.g. Zersetzung was a Stasi psyop to sneak into homes and rearrange furniture and reset clocks to convince dissidents they were going crazy.

38. Idiocy Saturation:

Online, people who don’t think before they post are able to post more often than people who do. As a result, the average social media post is stupider than the average social media user. Worth remembering whenever Twitter dumbassery drives you to despair.

39. The Opinion Economy:

The rise of social media as the primary mode of interaction has caused us to overvalue opinions as a gauge of character. We are now defined more by what we say than what we actually do, and words, unlike deeds, are cheap and easy to counterfeit.

40. Signaling:

Our social behaviors are calibrated to demonstrate our genetic fitness to other humans, primarily to the opposite sex so we can fulfill our biological imperative of procreation.

Essentially, each of us is just a marketing campaign for our DNA.

And that’s it!

If you’ve read this far, you’re my kind of human. Thank you for existing.

And if you want to see more of these threads, let me know with likes/retweets/comments.

Stay sane.

Outside the Box Thinking as Second Order Thinking

Sunday, January 30th, 2022

50 Cognitive Bias

Sunday, January 30th, 2022

Looks like 20 is no longer enough. Does it count as declinism?

Very simple framework for reflecting on goals for 2022

Tuesday, December 28th, 2021

The spirits say…

Friday, November 12th, 2021

A picture is worth a thousand words

Thursday, October 21st, 2021

Simplicity in a restricted mindset as opposed to the natural complexity "out of the box".

Urban spatial order

Saturday, June 5th, 2021

From paper Urban spatial order: street network orientation, configuration, and entropy (PDF here):

Street networks may be planned according to clear organizing principles or they may evolve organically through accretion, but their configurations and orientations help define a city’s spatial logic and order. Measures of entropy reveal a city’s streets’ order and disorder. Past studies have explored individual cases of orientation and entropy, but little is known about broader patterns and trends worldwide. This study examines street network orientation, configuration, and entropy in 100 cities around the world using OpenStreetMap data and OSMnx.

Attached to… Europe, the country or the region?

Saturday, June 5th, 2021

A World of Bees

Wednesday, March 24th, 2021

Amazing work on the natural history and phylogeny of bees by Silas Bossert (@thecriticalbee), available at his website

Research Proposal Flowchart

Friday, March 5th, 2021

Nobody Cares About You

Saturday, February 6th, 2021

A post by Hugh MacLeod (@hughcards)

The great marketing blogger (and College Professor) Mark Ritson (@markritson) had a superb piece in Marketing Week about how, contrary to all the hotshots that give keynotes at marketing conferences, people hate advertising. All of it.

And yes, the fact that there’s this one ad that you remember fondly from 20 years ago doesn’t prove the opposite, it’s an (extremely rare) exception that proves the rule. Outliers are not reality.

What does this tell us non-advertising, non-marketing types?

It tells us (yet again) the First Law of Business: “NOBODY CARES ABOUT YOU.”

They don’t care about your widget. They don’t care about your passion. Or your family. Or your take on social justice.

What they care about, of course, is themselves, and maybe, just maybe what you can do for them.

This is why the First Law of Business is so useful. Because instead of standing there, preening yourself as you wax poetic, this forces you to think about them instead. Their needs. Their desires. Their hopes and dreams.

Which is a much more useful and productive conversation to have.

Circles, networks and the trust layer

Saturday, February 6th, 2021

A post by Seth Godin (@ThisIsSethsBlog)

The internet clearly has a trust problem. As with most things, it helps to start with the Grateful Dead.

After their incarnation as the Warlocks, they became more than a band. It was a family on the road. There were people who gave up their careers to follow them around, living on buses… they were seeing thirty or forty shows a year. You traded tickets, did favors, built relationships. People in the family knew that they’d be seeing each other again soon.

And then, in 1987, Touch of Grey went to #1 (their only top 40 hit) and it attracted a huge (and different) crowd to the shows. Reports were that the intimacy and trust disappeared.

Glen Weyl points out that the internet was started by three tribes, as different from each other as could be. The military was behind the original ARPA (and then DARPA) that built and funded it. Professors at universities around the world were among the early users. And in San Francisco, a group of ‘hippies’ were the builders of some of the first culture online.

Because each of these groups were high-trust communities, it was easy to conclude that the people they’d be engaging online would be too. And so, as the tools of the internet and then the web were built out, they forgot to build a trust layer. Plenty of ways to share files, search, browse, chat and talk, but no way to engage in the very complicated things that humans do around identity and trust.

Humans have been in tribal relationships since before recorded history began. The word “tribe” appears in the Bible more than 300 times. But the internet isn’t a community or a tribe. It’s simply a technology that amplifies some voices and some ideas. When we don’t know who these people are, or if they’re even people, trust erodes.

When a site decides to get big fast, they usually do it by creating a very easy way to join, and they create few barriers to a drive-by anonymous experience. And when they make a profit from this behavior, they do it more. In fact, they amplify it.

Which makes good business in the short run, but lousy public policy.

Twenty years ago, I wrote that if someone goes into a bank wearing a mask (current pandemic aside) we can assume that they’re not there to make a deposit.

And now we’re suffering from the very openness and ease of connection that the internet was built on. Because a collection of angry people talking past each other isn’t a community. Without persistence of presence, some sort of identity and a shared set of ideals, goals and consequences, humans aren’t particularly tempted to bring their best selves to the table.

The system is being architected against our best impulses. Humans understand that local leadership, sacrifice and generosity build community, and that fights and scandals simply create crowds. Countless people are showing up, leading and pushing back, but algorithms are powerful and resilient, and we need some of them to be rebuilt.

Until there’s a correlation between what’s popular or profitable and what’s useful, we’re all going to be paying the price.

Get Rid Of The Red Buttons

Saturday, January 23rd, 2021

Cartoon by Adam Zyglis (@adamzyglis).

According to Wikipedia, the Diet Coke button was a red call button that Donald Trump had placed on the Resolute desk in the Oval Office of the White House during his administration. When pressed, a signal would summon a butler who would bring a Diet Coke on a silver platter. Donald Trump stated to one reporter that “everyone thinks it is [the nuclear button]“. Trump reportedly drank 12 Diet Cokes per day.

In the first few days of Joe Biden’s presidency, he had the button removed.

The red button in a wooden box next to the telephone on the Resolute desk in March 2017.


Saturday, January 16th, 2021

Wild Again

Tuesday, January 12th, 2021

Great Again

Wednesday, January 6th, 2021

10 Points Strategy when Facing a Pandemic Outbreak

Sunday, December 13th, 2020

A tweet thread by @yaneerbaryam

I have been working on pandemic outbreaks for 15 years.

There is a misunderstanding of the difference between the response in much of the West, versus successful countries (including New Zealand and Australia).


  1. Reactive versus proactive and goal oriented.
  2. Mitigation (slowing transmission) versus elimination (stopping transmission).
  3. Gradually responding to increasing levels of infection by imposing greater restrictions which enables the infection rate to grow (red zone strategy), versus starting with high restrictions to arrest transmission and relaxing restrictions only when the number of new cases is so low that contact tracing or localized short term action can stop community transmission (green zone strategy, including localized “fire fighting”).
  4. Trying to keep economic activity and travel as open as possible but perpetuating the economic harm and imposing yoyo restrictions, versus making an initial sacrifice of economic activity and travel in order to benefit from the rapid restoration of normal economic activity.
  5. Focusing attention on few individuals resistant to social action because of shortsightedness or selfishness, versus recognizing the vast majority do the right thing if given clear guidance and support, which is what matters for success, as elimination is a robust strategy.
  6. Incorrectly thinking that this is a steady state situation where balance between counter forces must be maintained versus a dynamic situation in which rapid action can shift conditions from a bad losing regime to a good winning one.
  7. Naive economic thinking of a tradeoff between economics and fighting the virus, versus realizing a short time economic hit will enable opening normally and restoring the economy (as recognized by McKinsey, BCG, IMF and other correct economic analyses).
  8. We have to “live with the virus” versus we can eliminate the virus and return to normal social and economic conditions.
  9. Waiting for high-tech vaccination to be a cure all, versus using right-tech classic pandemic isolation/quarantine of individuals and communities to completely stop transmission.
  10. Considering the virus as primarily a medical problem of treating individuals and individual responsibility for prevention of their own infection, versus defeating the virus as a collective effort based in community action, galvanized by leaders providing clear information, a public health system engaging in community-based prevention of transmission, and the treatment of patients is, by design, as limited as possible.


Monday, November 2nd, 2020

Yet another acronym… VUCA nails our times as Volatile, Uncertain, Complex, Ambiguous and the VUCA-adapted behavior as Vision, Understanding, Clarity, Agility.

Let’s embrace it!

The Solution Steps

Wednesday, September 30th, 2020

Sketchnote graphic by @woodard_julie.