All products are conversations
People who work at Walmart talk about hating Walmart.
People who work at Starbucks talk about the day to day of customer service. Difficult customers, that kind of thing.
Big difference.
Nowadays, people talk a lot. On a multitude of channels. From blogs to big papers and everything in between.
Unless you have an army of publicists, you’re going to have trouble managing that conversation.
Much better to give them something great to talk about.
Control the conversation, by starting it in the right place.
Text and cartoon by @gapingvoidart
