This image is a riff on Seth’s Godin’s first lesson of marketing in the Internet Age: "Nobody Cares About You".
i.e. Nobody is going to click on your link/download your app/buy your product/read your blog because you’re so utterly fascinating, Darling. They do it because there’s something in it for them- and no, you’re not the one who gets to decide what that something is.
But then again, that’s quite liberating. It frees you up to think about what what matters to other people, not what emotional bauble strokes your ego.
It makes it much easier to be engaged. Which, in the Holiday Season, is no bad thing.