The idea awareness cycle

Yet another great post by Seth Godin (@ThisIsSethsBlog) describing the typical idea awareness cycle.

Ignorance We’re too busy doing our jobs to notice that.
Dismissal That? It’s trivial. Kids.
Nervousness Let’s take a look at what they’re up to, benchmark it, buy a research report… Bob, can you handle this?
Poor Copies See, I told you it was no big deal. Our new model is almost the same.
Admiration Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them.
Special case Of course, this won’t effect our core business. It’s working really well here because that’s unique.
Superman Holy smokes. Who is this guy?
Catastrophe/Doomsday Run for your lives. It’s over. Over forever and ever.
  Repeat

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