The idea awareness cycle
Yet another great post by Seth Godin (@ThisIsSethsBlog) describing the typical idea awareness cycle.
| Ignorance | We’re too busy doing our jobs to notice that. |
| Dismissal | That? It’s trivial. Kids. |
| Nervousness | Let’s take a look at what they’re up to, benchmark it, buy a research report… Bob, can you handle this? |
| Poor Copies | See, I told you it was no big deal. Our new model is almost the same. |
| Admiration | Wow, look at them go. Every once in awhile, someone comes up with something special. Good for them. |
| Special case | Of course, this won’t effect our core business. It’s working really well here because that’s unique. |
| Superman | Holy smokes. Who is this guy? |
| Catastrophe/Doomsday | Run for your lives. It’s over. Over forever and ever. |
| Repeat |
